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This list is not intended as a ranking based solely on earnings ups and downs or the fluctuations of a company’s work force, nor is it designed to chart executives’ progress—or lack thereof—year over year.
An executive’s standing in last year’s rankings largely does not figure into our calculations this year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream. 1 last year, surely turned in another winning performance but fell just behind our pick for the top spot this year, Facebook’s Mark Zuckerberg. Because, in our estimation, Zuckerberg proved to have considerably more sway over the daily news cycle—making headlines in regard to advertising, video and more.
Zuckerberg seems unfazed by the criticism, including the response to his comment in Facebook’s most recent earnings call that he hopes to play a role in “helping to cure all diseases by the end of this century, upgrading our education system so it’s personalized for each student and protecting our environment from climate change.” Zuckerberg and his wife Priscilla Chan have committed to ultimately give away 99 percent of their Facebook shares to fund such endeavors.
During his F8 keynote, Zuckerberg took a not-so-thinly veiled jab at presumptive Republican presidential nominee Donald Trump when he said: “Instead of building walls, we can help build bridges. We do it one person at a time, one connection at a time.
That’s why I think the work we’re doing together is more important than it has ever been before.”Critics say such rhetoric is actually driven by Zuckerberg’s desire for more visas to be issued to foreign workers.
You will also find entrepreneurs, chief execs who fly under the radar and divisional heads who punch well above their class.
And, comparing apples to oranges seems somehow correct in the domain of marketing, media and tech, where image and influence often play outsized roles in who wields power.1.
That charitable divestiture doesn’t mean Facebook’s CEO is going to give up his bully pulpit.